P.S. A Column On Things

By PAUL E. SCHINDLER JR. I am from Portland, Oregon, Beaumont ’66, Benson High ’70, MIT ’74. Some things are impossible to know, but it is impossible to know these things.

Slicing the Baloney

March 16, 2025

My mentor Edwin Diamond told me, “Any story worth reporting is worth selling twice… or more.” He called that “slicing the baloney.” Many was the time in my journalism career when I sold a story (lightly rewritten) to two or three publications.

The best example was when I, as a reporter in the business department,  appointed myself the banking reporter of the Oregon Journal (the same way I appointed myself the wine reporter).

While working in the Bank of America public information department, I had gotten to know Geoff Brouillette, the San Francisco bureau chief of the American Banker daily newspaper. When I moved to the Journal, he would pass me story ideas. I would report them, run them in the Journal and then dispatch the result to him, as a side gig. A half century later, I don’t recall how I sent the stories (no fax or Internet in 1978), but he got the stories and I got paid.

Consider this a tip for any freelance writer: sell it twice.

(Thank you Brendan Leonard of Semi-Rad for reminding me of this with update 21 for Patreon supporters)

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Paul E. Schindler Jr.

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