P.S. A Column On Things

By PAUL E. SCHINDLER JR. I am from Portland, Oregon, Beaumont ’66, Benson High ’70, MIT ’74. Some things are impossible to know, but it is impossible to know these things.

Meeting Stan Freberg

June 21, 2026

Meeting Stan Freberg
In 1980 or 1981, AdWeek  magazine contributing editor Edwin Diamond assigned Gary S. Paul (me) to profile Stan Freberg. We spent a lovely afternoon chatting. He gave me a signed copy of the sheet music of Take An Indian To  Lunch as a souvenir. I mentioned what an amazing coincidence it was, on his album Pay Radio, that Capitol Records had an attorney whose name rhymed with the word attorney: Mr. Irving P. Laverny. “Paul, to tell you the truth, I made that name up,” Freberg told me. Perhaps it should not have been a surprise.

He gave me his personal phone number. Eighteen years later, I was an editor at CMP’s TechWeb. I was payng Ian Shoales/Merle Kessler $100 a week for commentaries. I asked Freberg if he would record some commentaries. “I don’t leave the house for less than a thousand dollars,” he said, which is why he never appeared on TechWeb. A thousand dollars was my month’s editorial budget.

That same year, I interviewed the substantially less well-known Dick Orkin and Bert Berdis, beloved radio commercial voice talent.

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Paul E. Schindler Jr.

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