P.S. A Column On Things

By PAUL E. SCHINDLER JR. I am from Portland, Oregon, Beaumont ’66, Benson High ’70, MIT ’74. Some things are impossible to know, but it is impossible to know these things.

WE DEMAND HUMANS!

As increasing numbers of loser corporations stagger into a future that puts the quotes in customer “service,” winners could offer a premium service: pay to talk to a human. A new profit center! It will produce more brand loyalty than insulting, repelling and failing to help customers by using only moronbots.

I suspect the “pay to talk to a human” product would be price insensitive. The idiotbot could offer a chance to buy human access after every 10 minutes of pointless exchanges.

At present, if you persistently ask for a human, you’ll get one. Many corporations stand ready to eliminate all human customer support—some already have done it. Those companies are working hard to lose my business, and, I hope, yours.

This presents another business opportunity that would be easy to implement. It would certainly pay off in the long run, as opposed to LLM support, which destroys a business in the long run by destroying customer relations.

Sooner, rather than later, intelligent corporations [1] will begin advertising “We offer human customer support.” That’s an easy way to distinguish a company from its competitors and would win my business immediately. I would throw all my purchasing support behind any company making this vow, while running away from any company that does not.

Hoping you feel the same way, let us begin a campaign. “WE DEMAND HUMANS.” Spead it in social media. Develop a meme (I am not artsy enough to make a meme out of this, but if you are, I will post it and do my best to make it go viral).


[1] As opposed to stupid corporations, stupidly using stupid LLMs for purposes to which they are not in the least suited.

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Paul E. Schindler Jr.

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